GlobalSign Blog

2024 Cybersecurity Forecast: The Rising Tide of Digital Identity Threats and Opportunities

2024 Cybersecurity Forecast: The Rising Tide of Digital Identity Threats and Opportunities

What does 2024 hold for cybersecurity and digital identity? As technology propels forward, so does the rising tide of threats and opportunities in safeguarding personal and organisational digital footprints. This article delves into the dynamic interplay between security vulnerabilities and the potential for innovation in digital trust.

Navigating the evolving cyber threats, we explore the looming challenges that demand attention, while also uncovering the promising opportunities that await proactive and resilient cybersecurity strategies and competent IT specialists willing to offer reliable identity management services. So, what are the areas that we forecast are going to be crucial for organisations to focus on in 2024?

The Growing Significance of Digital Identity in Cybersecurity

A digital identity comprises information used to identify organisations, users, and machines in digital and online environments. Typically, a digital identity is established with unique identifiers, such as digital certificates. The management of digital identities has assumed a pivotal role due to their capability to authenticate and verify the identity of individuals, organisations, or devices - crucial in the prevention of fraudulent activities and establishing online trust.

Digital identities are fundamental for organisations seeking to implement robust cyber security defence strategies. As cyber threats continue to evolve in sophistication and frequency, the need for effective mechanisms to authenticate and authorise digital entities becomes more important than ever.

The integral role of digital identities in cybersecurity strategies lies in their ability to establish a reliable and verifiable connection between users and the digital world. Through strict authentication processes, digital identities contribute to the creation of a secure online environment, mitigating the risks associated with unauthorised access, data breaches, and identity theft.

Moreover, as technological advancements and the proliferation of online services accelerate, the scope of digital identities expands. From social media platforms to e-commerce websites, digital identities are intricately woven into the fabric of our online interactions and communications. This widespread integration further underscores the importance of safeguarding these digital personas against malicious actors seeking unauthorised access or exploitation.


Emerging Digital Identity Threats for 2024

The attack surface for identity-based security has expanded, paving the way for new and evolving threats targeting digital identities. According to Verizon’s 2023 security report, compromising identities, particularly through stolen credentials and phishing, comprises two out of three means that attackers use to hack into an organisation’s network, raising concerns about protecting digital identities.

Examples of emerging digital identity threats include:

Phishing and Social Engineering Tactics

Social engineering is any act where the person does something they may not be willing to do. In the context of cyber security, social engineering relies on manipulating human psychology for malicious purposes. Criminals, adept at social engineering, exploit human nature to compromise identities and gain access to sensitive data, posing a serious threat to digital identities.

Rise of AI in Identity-based Attacks

Artificial Intelligence (AI) has emerged as a powerful tool for cybercriminals, enabling the creation of fake identities, the generation of convincing phishing emails, and even the cloning of voices for nefarious purposes. Combatting these threats necessitates heightened awareness, as the integration of AI in identity-based attacks continues to evolve, posing an increased risk to users' sensitive data and financial assets.

Advanced Persistent Threats (APTs)

Advanced Persistent Threats (APTs) are protracted cyber-attack campaigns wherein intruders establish a presence within a network to access critical data. These attacks target digital identities, intellectual property, sensitive information, and critical infrastructures over an extended period.

Cloud Storage Security

Attacks that target cloud infrastructure present a severe threat to digital identities, as attackers steal identities to gain access to vital cloud-reliant systems and stored data. Lack of proper access management and shared tenancies are among the factors that increase the risk of identity-based attacks on cloud storage.

Insider Threats

Insider threats are often overlooked, but they can be more dangerous than external threats. Most of the time, it takes just one employee to initiate an insider attack, which can be categorized into two types: accidental and intentional threats. One example of accidental insider threats is when an employee unwillingly submits important authorisation credentials through a phishing email. Intentional threats, on the other hand, are conducted on purpose, as the malicious user may seek personal gains from breaching their company’s network.

IoT Attacks

The proliferation of IoT devices has made it easier for cybercriminals to infiltrate organisational networks, with IoT attacks increasing by up to 20% in the past years. Only one unsecured endpoint is enough for an IoT attack to cause irreversible damage to your network. What makes things worse is that smaller, non-critical IoT devices lack the hardware resources needed to run proper anti-malware and protection software.

Technological Advancements and Digital Identity

Recent technological progress has significantly influenced the security of digital identities and the Public Key Infrastructure (PKI). The technological trends we recommend focusing on in 2024 are:

Quantum Computing

Quantum Computing, while still largely theoretical, has significantly impacted digital identities. With a quantum computer, hackers can compromise and decrypt digital certificates. To mitigate the risks associated with quantum computing, there’s ongoing research on developing quantum-resistant algorithms that protect digital certificates from quantum attacks.

Internet of Things (IoT)

IoT encompasses interconnected devices and objects within a unified network to facilitate information exchange. While IoT devices enhance digital transformations, they also pose challenges for digital identities. One of the solutions that certificate authorities are undertaking to protect IoT infrastructure is issuing device-specific certificates that ensure the authentication of all IoT network-connected devices and encrypt communications to mitigate potential threats.


The incorporation of blockchain technology entails employing a decentralized ledger to store information immutably. Ongoing research is exploring the possibility of incorporating blockchain technology into digital identities to increase trust within vulnerable systems.

Artificial Intelligence (AI) and Machine Learning (ML)

AI plays a pivotal role in increasing efficiency, automating repetitive tasks, and providing valuable insights for decision-making. However, the misuse of AI in compromising identities and data introduces new security risks. Consequently, more robust verification and certificate encryption processes are needed to maintain digital trust. AI algorithms analyse vast datasets, identifying patterns indicative of fraudulent activity. Through machine learning, these systems continuously improve, offering businesses a proactive approach to fraud prevention based on insights gained from past incidents.

Regulatory Changes and Compliance Trends

Recent regulatory changes and compliance trends are profoundly impacting digital identity management in the face of evolving cybersecurity laws.

There are three pivotal shifts in the cyber landscape, underscoring the challenges and opportunities of identity-based cyber threats in 2024.

The proliferation of the Internet of Things (IoT) and advancements in Machine Learning and AI introduce heightened cyber risks but also provide tools to manage these threats. Additionally, changing geopolitical circumstances emphasise the integral role of cybersecurity.

The Australian government, recognising the urgency and potential economic opportunities in the cybersecurity domain, has embarked on significant reforms. These include declaring assets as systems of national significance, enhancing incident response capabilities, and launching initiatives like "Hack the Hackers." The reformation of the Privacy Act and the establishment of the Office of the National Cyber Coordinator underline the government's commitment to robust cybersecurity measures. The National Cyber Security Strategy, comprising six vital components, outlines the government's comprehensive approach. This strategy aims to empower citizens and businesses to protect themselves, establish global standards for digital safety, facilitate efficient threat sharing and blocking, foster coordinated global action and partnerships, promote sovereign capability with a robust cyber ecosystem, and safeguard and maintain access to critical infrastructure.

In the face of these dynamic changes, compliance with different cybersecurity laws becomes essential for businesses to maintain business continuity. Organisations must adapt to regulatory shifts, ensure the secure management of digital identities and foster a resilient cybersecurity posture.

Opportunities in Digital Identity Management

The demand for digital identity management solutions is on the rise, fuelled by the escalating frequency and sophistication of cyber threats. Businesses in Australia are actively seeking reliable measures to protect their online identities and sensitive information. This surge in demand creates a fertile ground for innovative IT services.

Cybersecurity trends specifically targeting digital identities underscore the need for adaptive solutions, and the evolving nature of cyber threats necessitates cutting-edge approaches to identity protection. Australian IT specialists are well-positioned to capitalise on these trends by developing and offering tailored services that address the unique challenges posed by the ever-changing cybersecurity landscape. By embracing these emerging trends, the Australian IT sector can not only stay ahead in the competitive market but also build trust with their clientele. Efficient and secure identity management has become a top priority for any business security initiative, and businesses need reliable IT partners who can navigate the complexities of this evolving specialty. Offering comprehensive solutions that not only secure digital identities but also enhance user experience will position IT specialists as indispensable partners in the cybersecurity industry.


To summarise, establishing and protecting digital identities has become critical to combat the evolving cyber threats that exploit fake identities to commit fraud and compromise data. Emerging threats and technological trends, including AI/ML, IoT proliferation, and APTs, have presented an opportunity for Managed Service Providers (MSPs) in Australia to offer identity management services for businesses seeking to bolster online trust and protect their digital communications.

To access key strategies that you can use to grow your MSP identity management business, download our FREE White Paper "A Step-by-Step Guide to Crafting a Profitable Digital Identity Business Plan for MSPs" now!.

Share this Post

Related Blogs