DMARC — Email Authentication

DMARC: The Foundation of
Email Trust

Helping organizations progress to DMARC enforcement with confidence.

Your Brand Deserves a Safer Inbox.

Email is powerful, but it’s also one of the easiest channels for attackers to exploit.
Without authentication, organisations face phishing, impersonation, and damaged trust.

What is DMARC?

Email Authentication Standard

DMARC builds on SPF and DKIM to help receiving mail servers determine whether an email is legitimate. It allows domain owners to:

  • Specify how unauthenticated email should be handled
  • Receive reports on who sends email on their behalf
  • Reduce domain spoofing and phishing risk
Why It Matters

Protect Your Brand & Customers

Without DMARC, attackers can impersonate trusted brands. Implementing DMARC helps organisations:

  • Prevent phishing and email-based fraud
  • Protect brand reputation and customer trust
  • Improve email deliverability for legitimate messages
  • Gain insight into all email sources using their domain
DMARC Policies

Three Levels of Control
 

DMARC applies a policy telling receiving servers what to do when authentication fails:

  • p=none - Monitor only
  • p=quarantine - Treat suspicious messages with caution
  • p=reject - Block unauthorised messages

How DMARC Works

DMARC aligns two existing authentication mechanisms, SPF and DKIM to give
domain owners control and visibility over how their domain is used in email.

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The DMARC Journey: From Monitoring to Enforcement

DMARC is not a one-step implementation. Most organisations progress through stages toward full enforcement.

1

Stage 1

Monitoring
  • Gain visibility into all email sources using your domain
  • Identify legitimate and unauthorised senders
  • No impact on mail flow, monitoring only (p=none)
  • Start receiving and reviewing DMARC aggregate reports

2

Stage 2

Policy Refinement
  • Align SPF and DKIM records correctly for all sending sources
  • Reduce authentication failures across legitimate mail streams
  • Authorise third-party senders sending on your behalf
  • Prepare for enforcement with confidence

3

Stage 3

Enforcement
  • Actively protect the domain (p=quarantine or p=reject)
  • Block or quarantine unauthorised email
  • Significantly reduce phishing and spoofing risk
  • Unlock BIMI, CMC, and VMC eligibility

DMARC as a Prerequisite for BIMI, CMC and VMC

DMARC enforcement is mandatory for advanced trust and brand indicators in email. Without it, you cannot display verified brand logos in supported inboxes.

BIMI

Brand Indicators for Message Identification — display your verified logo in every inbox.

VMC

Verified Mark Certificate — the gold standard with a verified blue checkmark.

CMC

Common Mark Certificate — no trademark required for any established brand.

Not sure which Mark Certificate is right for you? Discover the differences between VMC and CMC options.

Common Challenges with DMARC

Many organisations struggle with DMARC implementation. Click each challenge to learn more about the barriers slowing progress to enforcement.

Limited internal expertise or bandwidth to manage DMARC implementation end-to-end. Many IT teams lack the specific knowledge of email authentication protocols required to safely progress through all stages.

Multiple sending platforms — CRMs, marketing tools, helpdesks — make it difficult to align all sources under a single DMARC policy without risking legitimate email delivery.

An incomplete picture of which third-party services are sending email on behalf of a domain makes it impossible to safely move to enforcement without inadvertently blocking legitimate mail.

Fear that moving to a quarantine or reject policy will inadvertently block legitimate email. This is one of the most common reasons organisations stall at the monitoring stage for extended periods.

DMARC reports are complex XML files that require dedicated tools and time to interpret correctly. Without proper tooling, it is extremely difficult to act on the data within reports efficiently.

How GlobalSign Supports Your DMARC Journey

GlobalSign helps organisations align DMARC with broader email trust and authentication strategies — from foundational education to certificate issuance.

Certificate Support

CMC, VMC & GMC Readiness

Supporting organisations preparing for Common Mark, Verified Mark, and Government Mark Certificates — ensuring DMARC enforcement aligns with certificate requirements.

Partner Network

Trusted DMARC Partners

Working with trusted partners to address visibility and monitoring needs — providing a structured path toward verified inbox trust for organisations at every stage of the DMARC journey.

Education & Guidance

Education to Enforcement

From foundational DMARC education to partner-supported implementation, GlobalSign supports organisations at every stage with expert guidance on email trust and authentication strategy.

Our DMARC Partner

GlobalSign × Red Sift

Not DMARC-Ready Yet? We've Got You Covered.

In some cases, organisations require deeper visibility, reporting, and guidance to progress safely through DMARC implementation. GlobalSign works with Red Sift — a trusted DMARC partner — who specialises in monitoring, analysis, and enforcement support.

  • Automatically discover all domains and subdomains sending email
  • Update DNS once and manage all protocols from a single platform
  • Continuously surface forgotten or misconfigured DNS records
  • Backed by one of the highest-rated customer success teams
  • Leverage a security-trained LLM for smarter insights
  • DMARC enforcement in as little as 6–8 weeks
Explore DMARC Solutions →
Without DMARC enforcement, you cannot get a VMC or CMC. DMARC enforcement (p=quarantine or p=reject) is mandatory for BIMI, CMC and VMC. Check your domain readiness →

Get DMARC Ready with GlobalSign and Red Sift

Expert guidance and visibility to prepare your organization for DMARC enforcement. Together with our trusted partner Red Sift, we provide deep visibility into your email ecosystem and a clear, guided path to DMARC enforcement.

  • Accelerate DMARC readiness to unlock BIMI and Verified Mark Certificate (VMC) opportunities.
  • Red Sift OnDMARC helps you reach p=reject faster, protecting against spoofing, phishing, and Business Email Compromise (BEC).

Why Red Sift?

  • DMARC enforcement in as little as 6–8 weeks
  • #1 G2-rated DMARC leader
  • 1,200+ customers and 40 combined years of email expertise in Customer Success

Additional Resources and Information

Explore our blog posts to deepen your understanding of DMARC, email authentication and brand trust.

Blog

What are SPF, DKIM and DMARC?

Read more →

Blog

What is BIMI? Brand Indicators for Message Identification Explained

Read more →

Blog

What is a Mark Certificate? The Trust Signal Your Emails Have Been Missing

Read more →

Blog

How to Protect Against the 91% of Cyberattacks Targeting Inboxes

Read more →

GLOBALSIGN

Speak to GlobalSign about DMARC Readiness

If you are exploring DMARC implementation or preparing for BIMI, CMC or VMC, GlobalSign can help you understand your current position and next steps. From foundational education to partner-supported implementation, we support organisations at every stage of the DMARC journey.

Talk to Our Team

We'll help you understand your DMARC readiness and the right certificate for your brand.