30 min listen
July 10, 2025
"80 to 90% of all ransomware targets are against SMEs, and that's an SME when we're talking less than 500 employees. And the average amount of that ransom is around €350,000."
In this episode of Trust.ID Talk: The Digital Certificate and Identity Security Podcast, host Michelle Davidson is joined by Sarah Armstrong-Smith, Best Selling Author and Co-Host of the Cyber Sisters podcast, to dismantle the dangerous myth that SMEs are "too small to hack," how cloud-based tools can bolster resilience, and how the right mix of AI and human insight can help you do more with less.
Sarah Armstrong-Smith is one of the UK’s leading experts in cybersecurity, crisis management, and business resilience. With a career spanning over two decades, she began her journey in business continuity before transitioning into cybersecurity, where she now advises organizations on how to prepare for, respond to, and recover from cyber threats. Sarah is also a frequent keynote speaker, known for her practical insights, strategic mindset, and people-first approach to digital resilience. Additionally, Sarah is the Chief Security Advisor for EMEA at Microsoft.
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The stat on number of SMEs impacted by ransomware is from this report: https://www.microsoft.com/en-us/security/security-insider/microsoft-digital-defense-report-2023