Digital adoption can play a remarkable role in your business growth journey. It has already been helping countless businesses to scale significantly by unleashing the full power of their people and streamlining business processes of how they work.
But what is digital adoption exactly? If you’re a business owner seeking an honest answer to that question, you’ve come to the right place.
In this post, I will be covering what is digital adoption, its importance, and how it can help you unleash the full potential of your business.
What is Digital Adoption?
Digital adoption is the practice of implementing and adopting new software or technology and getting to a point where they’re being leveraged to their fullest extent.
For example, let’s assume that you’ve recently adopted a digital signing software to manage important paperwork faster in your business. However, the main reason you use this tool is to upload documents and send them manually to obtain the digital signatures of concerned people and nothing more.
You’ve not set up automation which could save you time, nor are you utilizing the other features that could greatly add a number of advantages to your business. In this example, a new tool is implemented but digital adoption was not achieved in full because you aren’t using all of its capabilities for maximum impact.
Why is Digital Adoption Important for your Business?
According to Statista, businesses worldwide were using an average of 110 different SaaS applications in 2021. But without a proper SaaS product management plan in place, it can become a nightmare for a business owner to get the most out of their investment.
If your employees only use a part of the SaaS application you purchase, your business will not be able to achieve the goals you’ve set out for.
A study by Bain & Company found that only about 8% of companies achieve their targeted business goals from their technology investments.
Why? — Because workers use so many different digital technologies nowadays that it has become quite difficult to keep up and carve out the time to learn what each technology of your business can do for them.
Thankfully, a digital adoption strategy can help to make sure that you’re getting the most out of every SaaS application investment and achieving your business goals. With a solid digital adoption strategy, you can realize the full potential of your business in many ways.
How can Digital Adoption Unleash the Full Potential of your Business?
A digital adoption journey can be quite scary. You can face a lot of resistance from your employees, stakeholders, etc.—especially when you’ve been following certain processes in a specific way for a very long time.
But, overcoming the challenges is definitely worth the effort considering the impact it can make on your business growth.
Let’s look at the most impactful ways your business can benefit from digital adoption.
Reduces Onboarding Time
New employee onboarding is the biggest pain point for businesses because it can take weeks and still isn’t as effective as they expect. Furthermore, most businesses don’t even have time to send new employees through lengthy onboarding processes these days.
This is where digital adoption can come to your rescue. Digital adoption platforms are gaining a lot of traction as a cost-effective & efficient way to onboard new employees and get them familiarized with your internal business processes & new technology software FAST.
In simple words, a digital adoption platform can help to collect necessary information about the new employee as well as your business needs in one place and make the entire onboarding process faster and more efficient.
Enhances Employee Satisfaction
Reduced employee onboarding time is unquestionably one of the best benefits of digital adoption. But a digital adoption platform can also make the onboarding process more personalized by offering an interactive tour of your business software.
These interactive guide tours help new employees become familiar with new SaaS applications in a short period of time, enhancing their overall experience and satisfaction.
Automates Routine Tasks
Automating routine tasks is critical to boost the productivity of your employees & reduce the costs of your business. Not only can it minimize human errors, but automation of routine tasks can also save time and money, and enable your employees to focus on more productive work.
Using digital adoption platforms, you can automate manual processes across your SaaS applications, making them more efficient and effective. This, in turn, can help your business grow faster and outperform your competitors in your industry.
Lowers Employee Training Costs
Besides automating repetitive & routine tasks, digital adoption platforms make it easier for your employees to find the information they need, self-learn new technology or software, and manage their workloads.
All of these can lead to reducing the overall cost of employee training significantly. This is because digital adoption encourages employee collaboration and offers instant guidance on any SaaS application, meaning you don’t need to spend money on expensive third-party training courses.
Boosts Return on Investment (ROI)
With the right digital adoption platform, you can not only utilize your SaaS applications to their full extent but also boost the overall ROI.
This is possible because when your new employees learn to use your software from day one, your business will not have to suffer from a lengthy ramp-up duration as your employees learn and get used to the new software.
Let’s say you recruited new sales reps. Now, if you’ve implemented digital adoption correctly, it can:
- Reduce the training time for every new sales rep you’d onboard
- Accelerate their productivity by ensuring that they quickly understand the intent of using a tool
- They can start selling your business offerings much faster, etc.
Therefore, improving your productivity and ROI significantly.
Improve Customer Experience
Digital adoption can also extend beyond your employees, it can enhance and improve your customer experience. For example, your sales team have used digital software to showcase the products and benefits but close the deal with pen and paper signature contracts. Utilizing digital signatures can close off the full experience in the same way it started, digitally.
In some instances there are compliance and regulations for digital signatures, such as eIDAS.
Digital adoption is undoubtedly the way to the future; and only businesses with a plan to fully utilize technologies and future-proof their workforce and processes will be able to fuel growth & remain competitive in the market for the longest period of time.
The key takeaway here is that digital adoption has become a driving force behind the success of many businesses today. So it is crucial for modern businesses to implement new technologies and leverage their features to the fullest with a suitable digital adoption platform.