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Add SSL to your Website & your Marketing Collateral

The GlobalSign SSL Partner program has been developed in conjunction with valued partners just like you. The result – a highly honed, well structured and effective program containing market-tested sales resources and copy that optimizes your conversions and maximizes your SSL opportunity

Integrating SSL into your website can be quick and easy. Before marketing to existing and new customers, you need to ensure the products offered are positioned, priced and explained correctly. Many partners try to make SSL a technical sale, but beware, this can reduce your potential market to tech-savvy customer only. Working with our marketing team and online resources in the Partner Center will be essential if you wish to broaden your potential market and increase your conversion rates.

Ready your Site – tell customers you are a GlobalSign Partner and add your Partner Logo, SSL Secure Site Seal & activate your Green Address Bar

Add an "SSL Certificates" tab to your site

Make website visitors aware that you offer SSL by adding SSL as a tab, entry in your products or solutions or menu item on your website. Customers will need to see that you offer SSL if they are to buy it! We recommend SSL is added to:

  • Your homepage through banners, offers and buttons
  • Your navigation items such as navigation menus or product categories
  • Your online sales workflow
  • Your sales team's portfolio
  • Your blogs and social networking communications
  • Your email footers
  • Any customer communications!

Use the many integration and marketing tools and resources available in this Partner Center to speed up your go-to-market.

Tell your Customers you are an Authorized GlobalSign Partner

As a new GlobalSign SSL Partner it is important to inform your customers of your partnership with GlobalSign from the very beginning. Use the example copy and corporate logos to describe your relationship with GlobalSign, and make sure you display an appropriate Partner Seal. Get your Partner Seal here.

Display the SSL Secure Site Seal                                    

SSL Secure Site Seals are a sign of trust on the Internet. They show website visitors that a business or website has been authenticated and that they have invested in the SSL to secure transactions and data. The Secure Site Seal is another indicator of trust and security outside of the HTTP turning into HTTPS and the browser displaying the yellow padlock.

Secure Site SealThe presence of a "trust mark" such as the GlobalSign Secure Site Seal will help visitors trust a website, and help convert general visitors into paying customers. Your customers should not risk their own potential customers abandoning shopping carts and web forms. As the provider of the SSL Certificate, encourage all customers to display the Secure Site Seal to give their visitors confidence to complete the transaction.   

The Secure Site Seal is available free of charge to all GlobalSign SSL Certificate customers. Adding the Secure Site Seal to all web pages will give immediate tangible trust benefits, with significant effects:

  • Increases general visitor to customer conversion rates
  • Reduces abandonment from unsure potential customers

Activate the SSL padlock / Green Address Bar

Showcase GlobalSign technology by installing your free Reseller SSL Certificate onto your site.   When you become a GlobalSign Authorized or Silver Partner you will receive a free DomainSSL Certificate (value $249) for your web site.  This is a great way to show customers how trusted, secure and credible the GlobalSign SSL brand really is.  Gold and Platinum Partners will receive a free EV SSL Certificate (value $899) to display the Extended Validation green bar and showcase who you are to your customers. 

Extended Validation EV SSL Example

Further Integration Resources:
Bundling with Hosting Products

Creating Hosting Bundles

Information and guidance on how to create hosting bundles containing SSL Certificates. The article examines existing hosting products and suggests which GlobalSign products fit into which bundles to give maximum marketability.

SEO your Site for Search Engines

SEO your Site for Search Engines

Information and guidance on how to optimize your website for Search Engine submission. Follow tried and tested methods to provide effective content, structuring and metadata to ensure you quickly gain SSL traffic.

Pre-written Product Copy & Content

Pre-written Product Copy & Content

A one-page Word document containing suggested copy for selling SSL on your web site. Documents contain short and long versions of product copy.

Includes English, French, German, Spanish & Dutch templates  

Pre-written HTML Templates

Pre-written HTML Template Pack

HTML file (web page) example layout and incorporating the suggested copy promoting the GlobalSign SSL product range. Templates include body text, bullet points and generic graphics. Open page in your browser and the select View Source in your browser, or provide to your webmaster.

Includes English, French, German, Spanish & Dutch templates.

Control Panel Plug-ins and APIs

Control Panel Plug-ins and APIs

Reduce support issues, increase customer retention and speed of issuance by automating your SSL offering with our Control Panel plug-ins, APIs (XML) or Simple API (Ajax).