Webinar: View On Demand

Identity and Access Management Drives eCommerce Success

Presented by: GlobalSign

  • Keith Uber.jpg
    Keith Uber
    Vice President of Sales Engineering, IAM Solutions

The "know your customer" principle is crucial for eCommerce success

B2C and B2B online commerce sites often rely on information that can be derived from their users’ browsers, such as determining gender of the user, geographic location, interests based on browser activity, etc. A customer-centric identity and access management (IAM) solution will provide a better method for managing your customers’ identities and enables an easy way to continually update information about your new and returning customers. Accurate customer data drives eCommerce success.

Additionally, you can forget about cookies and provide a more seamless omnichannel experience for your customers and let them utilize their existing identities. With an IAM solution, you can build federation networks between your partners and improve your customer experience by providing single sign-on across all your eCommerce and supporting sites.

white-checkmark-icon.pngBy attending this Webinar, you will learn about:

  • How an IAM solution can improve your customer experience, provide convenient access, ensure transaction success, and drive new revenue opportunities and repeat business
  • Capturing new customer identities, updating existing customer information and increasing your conversions

  • Making the eCommerce process easier for your customers by allowing them to link their preferred identity with your account information

  • Extending single sign-on across your own services and those of your partners

  • Use case examples from various verticals from a B2C cruise line eCommerce site to B2B industry equipment eCommerce portal

Next Steps

Complete the form to register for the Webinar!