
27 Apr 2018
Can the GDPR and Big Tech Coexist?
Mass data collection—known as “big data”—has become an essential tool for technology firms. Indeed, it is the centrepiece of the EU’s 2015 Digital Single Market Strategy, which describes big data as a “catalyst for economic growth, innovation and digitisation” and “central to the EU's competitiveness”.
Thus, the EU’s incoming General Data Protection Regulation (GDPR) has led to some criticism as, on the surface, it is something which will stifle such growth. On May 25th, any organisation collecting personal data on EU citizens, regardless of where it is based, will be subject to new laws regarding how that data must be stored, the rights EU citizens have over it and what constitutes personal data. It is this latter point which is particularly problematic for the big tech industry.
The Problem with Big Tech
Big data allows businesses to spot patterns in a way that improves organisational efficiency. In particular, big data is used by big tech companies (most famously Facebook, Apple, Amazon, Microsoft and Google) to improve the user experience through the tracking of behavioural data—data it then sells to third parties who can then advertise to you via target marketing (aka profiling).
Unfortunately, as technology has advanced, so has the means of identifying who you are, such as your IP address, mobile identifier, online behavioural habits, etc. Yet, this data is not currently defined as “personal data”, meaning organisations are legally entitled to collect this data to profile you without your permission, to sell it to any third-party organizations and are under no obligation to remove or encrypt it.
Why GDPR is Necessary
These practices have resulted in a high degree of cynicism towards tech companies, with Sage identifying two-thirds of Europeans not trusting online businesses to manage their data responsibly. Naturally, this distrust has been fuelled by recent headlines surrounding Facebook’s selling of personal data without permission or disclosure, as well as the discovery of Amazon’s and Google’s patents to listen to its customers at all times.
The GDPR addresses these concerns by adopting these modern means of user identification under the umbrella term of “personal data”, placing greater restrictions on how the data must be collected, stored and used.
The Incompatible Argument
The great difficulty that the GDPR poses for big tech is that much of the information that will now be defined as personal data is what makes the big data strategy so effective. For instance, Google is only able to recommend restaurants near to your location because it has obtained your geo-location. They then sell this information to third-party companies that can target you with ads about other goods and services in your area. Selling this data is a key part of big tech’s core business model; so, the GDPR represents a fundamental obstacle by restricting what data can be gathered and sold.
How the Industry Will Adapt
Big data can still be used as a strategy under the GDPR. It simply requires higher levels of responsibility. Going forward, in order to meet GDPR requirements, organizations must:
- put in place policies which respect personal data and protect it accordingly;
- seek direct permission from EU citizens before collecting their data;
- ensure any use of data for profiling has a legal basis; and
- ensure any personal data is easily accessible should users or regulatory bodies want to access or remove it.
These restrictions may result in negative consequences to the big tech industry and its users. Limiting who big tech companies can sell our data to will impact profit margins, which will, in turn, affect future business decisions, such as what services can remain free.
Fortunately, businesses are already recognising that compliance will benefit the industry and users, alike. With so much distrust among the EU population, compliance with GDPR can be used as a marketing tool, as users will understand respective organizations to be responsible and trustworthy. Similarly, by extending these rights to non-EU citizens, organizations will win the trust of global customers and be able to streamline their policies and practices.
This ultimately means that, while the GDPR is a challenge that big and small companies alike need to overcome, it is also a great opportunity to show proactive cooperation and establish great customer trust. This has potential to give customers greater agency over their data, while simultaneously enabling companies to take charge over how they acquire, and engage with, personal data in the innovative process. And that’s good for business!
About the Author
Liam is a technology enthusiast, who's all over tech innovations and developments in the internet and technology sphere. With his experience as a SEO consultant and writer, he continuously has his ear to the ground for pertinent developments in the technology, information, and personal data sector.
Note: This blog article was written by a guest contributor for the purpose of offering a wider variety of content for our readers. The opinions expressed in this guest author article are solely those of the contributor and do not necessarily reflect those of GlobalSign
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GlobalSign Privacy Policy Version 3.1
Updated June 5, 2018
GlobalSign respects your right to privacy. This privacy policy has been developed to inform you about the privacy practices followed by GlobalSign in connection with its websites, products and services. This privacy policy does not apply to GlobalSign services offered by or through our partners, resellers or other third parties, or other third party services or websites, and we encourage you to read the privacy policies of those parties.
This privacy policy will inform you about what data is collected, how we use such data, where data is processed, how you may opt out of your data being used, the security provisions around storing your data and how to correct, update or delete your data.
1. Data Controller
The data controller for personal data collected within the EU is GMO GlobalSign, Ltd., having its registered offices at Springfield House, Sandling Road, Maidstone, Kent, ME14 2LP, United Kingdom. All questions or requests regarding the processing of data may be addressed to: dpo@globalsign.com.
2. Collection of Personal Information
We collect information from you when you (i) place an order for a GlobalSign digital certificate product or other product or service, (ii) scan your servers for digital certificates using our Certificate Inventory Tool (CIT), (iii) apply for access to our managed service platforms, (iv) subscribe to our newsletter, (v) use our online chat service, (vi) download a white paper, (vii) register for a webinar, (viii) respond to a survey, (ix) fill out a form for pre/post sales assistance, (x) open a support ticket, or (xi) your use of social media.
GlobalSign is a Certification Authority and trusted third party. To fulfill requests for digital certificates or other products or services, you may be asked to enter your name, email address, physical address, phone number, credit card information and/or organizational details or other personal information.
- - Contact information such as your name, email address, physical address, and phone number.
- - Relationship information that helps us do business with you, such as the types of products and services that may interest you, contact and product preferences, languages, marketing preferences and demographic data.
- - Transactional information about how you interact with us, including purchases, inquiries, customer account information, billing and credit card information, organizational details, transaction and correspondence history, and information about how you use and interact with our website.
We may develop and acquire additional information about you using third-party (public and private) data sources such as third party databases and government agencies, as well as your browsing and purchasing history in order to process orders for certificates and to improve our services.
GlobalSign treats personal information as confidential, except for the information included in an issued digital certificate. Such information may be verified using third party commercial and government resources, and as such, is deemed to be public information.
3. Purpose of Processing
Your personal data will be used for the purposes specified below:
3.1 To process applications for GlobalSign products and services
Your information is used to provide our products and services and order processing as well as to conduct business transactions such as billing.
3.2 To improve customer service
Your information helps us to more effectively respond to your pre/post sales requests and provide technical support.
3.3 To send renewal notices
The email address you provide for order processing may be used to send you renewal notices for your expiring digital certificate.
3.4 To send service updates
In addition, subject to your consent where required, we may send you new service updates, security updates, related product or service information, and status updates on maintenance windows or service availability.
3.5 To tell you about our products and services
Subject to your consent where required, we may send you periodic company newsletters, information about our products and services that may be of interest to you based on your use of other GlobalSign products and services, your attendance at GlobalSign sponsored marketing events such as webinars, your requests for information about similar products and services, or your sharing of data with social media sites such as LinkedIn or Facebook.
4. Legal Basis for Processing Personal Data
We will process your data for the purpose of performance of our contract with you or the legitimate interest of GlobalSign, which are our usual business activities. In other cases, we will request your consent for the processing of the personal data you may submit.
Your refusal to provide personal data to us for certain products and services may hinder us from fulfilling your order for those products or services. Also, if you deny or withdraw your consent to use personal data or opt out of receiving information about GlobalSign products and services this may result in you not being made aware of renewal notices, periodic company newsletters, new service updates, security updates, related product or service information, and status updates on maintenance windows or service availability. See Section 10 below for how to withdraw your consent.
5. Use of Cookies and web beacons
The GlobalSign Certificate Center (GCC) uses cookies to enable the fulfillment of services. Cookies may be used when you log into the GCC, purchase products or use certain GCC functions.
In addition, like most online businesses, GlobalSign uses cookies and web beacons on our websites and through marketing related emails to gather and analyze some personal data such as the visitor's IP address, browser type, ISP, referring page, operating system, date/time and basic geographical information.
We use cookies and web beacons to compile aggregate data about site traffic and site interaction so that we can gauge the effectiveness of our communications and offer better site experiences and tools in the future. We may contract with third-party service providers to assist us in better understanding our site visitors. These service providers are not permitted to use the information collected on our behalf except to help us conduct and improve our business.
First time visitors may choose to not have any activity monitoring cookies set in their browser. We use an opt-out identification cookie to tag these users as having made this decision. Those cookies that pertain to site performance, experience improvement and marketing are programmed not to execute when an opt-out cookie is present in a visitor's browser. Opt-out cookies persist until a visitor clears their browser cookies, or until their expiration one year after the set date. A visitor is required to opt out again after one year in order to disable any activity monitoring cookies.
More details of GlobalSign's use of cookies can be found on our website at https://www.globalsign.com/en/repository/cookie-policy/
6. Use of application logs for diagnostics or to gather statistical information
Our servers automatically record information ("Application Log Data") created by your use of our services. Application Log Data may include information such as your IP address, browser type, operating system, the referring web page, pages visited, location, your mobile carrier, device and application IDs, search terms, and cookie information. We use this information to diagnose and improve our services. Except as stated in section 8 (Data Retention), we will either delete the Application Log Data or remove any account identifiers, such as your username, full IP address, or email address, after 12 months.
7. Sharing of Information and Transfers of Data
We do not sell or trade your personal information to outside parties.
Within GlobalSign: GlobalSign is a global organization with business processes and technical systems in various countries. As such, we may share information about you within our group company and transfer it to countries in the world where we do business in connection with the uses identified in section 3 above and in accordance with this Privacy Policy. In cases where your personal data is transferred to countries that do not provide an adequate level of protection according to the European Commission ('adequacy decision'), we ensure your data is protected by entering into agreements containing standard contractual clauses approved by the European Commission with each of our group companies. A copy of these agreements may be obtained by contacting us as outlined in section 15 below.
Third Parties: We may also transfer your personal data to trusted third parties and our partners in order to serve purposes that are specified in section 3 above. GlobalSign uses a third party to process credit card payments and provides credit card numbers and identifying financial data directly to the third party credit card processor.
In circumstances where data is shared with such third parties, they are required to comply with confidentiality terms included in our data processing agreements. This prohibits such third parties from selling, trading, using, marketing or otherwise distributing GlobalSign customer data.
As Required by Law: We may also release your information when we believe release is appropriate to comply with the law or protect our rights, property, or safety.
It is our policy to notify customers of requests for their data from law enforcement unless we are prohibited from doing so by statute or court order. Law enforcement officials who believe that notification would jeopardize an investigation should obtain an appropriate court order or other process that specifically precludes member notification, such as an order issued pursuant to 18 U.S.C. §2705(b).
Mergers & Acquisitions: We may also disclose your personal information to third parties who may take over the operation of our site or who may purchase any or all of our assets, including your personal information. We will contact you using the details you provide if there is any change in the person controlling your information.
8. International Transfers
The third parties, subsidiaries and affiliates to which your personal information can be disclosed may be located throughout the world. Therefore, information may be sent to countries having different privacy protection standards than your country of residence. In such cases, we take measures to ensure that your personal information receives an adequate level of protection, which includes the EU Standard Contractual Clauses to protect your personal information.
9. Data retention
The personal information we collect is retained for no longer than necessary to fulfil the stated purposes in section 2 above or for a period specifically required by law or regulation that GlobalSign is obligated to follow.
To meet public CA audit requirements as detailed in the GlobalSign Certification Practice Statement, personal data used to fulfill verification of certain types of digital certificate applications will be retained for a minimum of 10 years depending on the class of product or service and may be retained in either a physical or electronic format. Please refer to the GlobalSign Certification Practice Statement for full details.
After the retention period is over, GlobalSign securely disposes or anonymizes your personal information in order to prevent loss, theft, misuse, or unauthorized access.
10. Opting out; withdrawing consent
If at any time you would like to unsubscribe from receiving future emails, we include unsubscribe instructions at the bottom of each email.
Renewal notices may be cancelled on a per digital certificate basis by logging into your GlobalSign Certificate Center (GCC) account and disabling renewal notices.
Email preferences for CIT related/collected information can be updated and changed within CIT.
If GlobalSign is processing your personal data based on your consent, you may withdraw your consent at any time via the GlobalSign Preference Centre at https://downloads.globalsign.com/acton/media/2674/preference-center-login or by contacting us at one of the addresses shown in section 15 below.
11. Your Rights
You are responsible for providing GlobalSign with true, accurate, current and complete personal information. Also, you are responsible to maintain and promptly update the information to keep it true, accurate, current and complete.
You have the right to access and modify your personal data stored on GlobalSign systems. You can exercise your rights by contacting us in writing. We will require you to provide identification in order to verify the authenticity as the data subject. We will make reasonable efforts to respond to and process your request as required by law.
To the extent of applicable law, you may have the right to request erasure of your personal information, restriction of processing as it applies to you, object to processing and the right to data portability. You may also have the right to lodge a complaint with a supervisory authority.
If you provide any information that is untrue, inaccurate, not current or incomplete, or if we have reasonable grounds to suspect that such information is untrue, inaccurate, not current or incomplete, we have the right to suspend or terminate your account and refuse any and all current or future services.
12. How we protect your information
We implement a variety of security measures to maintain the safety of your personal information when you place an order or enter, submit, or access your personal information. All supplied sensitive/credit information is transmitted via Secure Socket Layer (SSL).
After a transaction, your transaction-related information will be kept on file to meet audit requirements and facilitate renewals. We do not retain any credit card details.
13. Relevant laws
GlobalSign commits itself to protect the personal information submitted by applicants and subscribers for its public certification services. GlobalSign declares to fully respect all rights established and laid out in European Union and Member States' laws and regulations:
- - European Directive 95/46 on the protection of individuals with regard to the processing of personal data and on the free movement of such data and as replaced by Regulation EU 2016/679 on the protection of natural persons with regard to the processing of personal data and on the free movement of such data (the EU General Data Protection Regulation); and
- - Provisions of the GlobalSign CPS.
14. Changes to our Privacy Policy
If we make material changes to our privacy policy, we will inform customers by emailing a notice of the availability of a new version with a link to the new version.
15. Contact Us
If you have any inquires, or questions regarding our privacy policy, please contact us at:
- We use the data you submit only for purposes identified in section 3 of this privacy policy.
- You have the right to review your personal data that GlobalSign holds and check it for accuracy.
- You have the right to correct data in the case that errors may be found in our records.
- You have the right to request that any of your personal data be erased. i.e. right to be forgotten.
- You have the right to obtain and reuse use your personal data for your own purposes
- You have the right to request that GlobalSign restrict the processing of your personal data under certain circumstances.
- You have the right to object to our processing of your personal data.
14. Changes to our Privacy Policy
If we make material changes to our privacy policy, we will inform customers by emailing a notice of the availability of a new version with a link to the new version.
15. Contact Us
If you have any inquires, or questions regarding our privacy policy, please contact us at:
https://support.globalsign.com/
https://www.globalsign.com/en/company/contact/support/
https://jp.globalsign.com/support/
or
Deputy Data Protection Officer
GMO GlobalSign, Ltd.
Springfield House Sandling Road
Maidstone, Kent ME 14 2LP
United Kingdom
dpo@globalsign.com
16. Our Office Locations
GMO GlobalSign K.K., Tokyo, Japan
GMO GlobalSign Ltd., Maidstone, Kent, UK
GMO GlobalSign N/V, Leuven, Belgium
GMO GlobalSign, Inc., Portsmouth, NH, USA
GMO GlobalSign Russia LLC , Moskva, Russia
GMO GlobalSign Pte. Ltd, Anson, Singapore
GMO GlobalSign Certificate Services Pvt. Ltd., Delhi, India
GlobalSign China Co., Ltd., Shanghai, China
GMO GlobalSign Inc., Manila, Philippines
GMO GlobalSign FZ-LLC, Dubai, UAE