Sales and Marketing Resources

Upselling

Upselling provides a twofold benefit – the customer receives the most suitable product for their budget/requirements and the Partner receives increased revenue.  As per our article on where to bundle which SSL product, it’s always worth remembering when and how to upsell.

GlobalSign SSL Certificate Upsell Paths

DomainSSL > OrganizationSSL:

  • A customer would benefit from using an organizationally vetted Certificate, in instances where it is important to display the company name within the Certificate and profile page and to assert to customers that the company behind the website has been vetted.

  • A customer would appreciate the increase in warranty offered through the Certificate provider (OrganizationSSL comes with a $1.25 million warranty).

DomainSSL > ExtendedSSL

  • A customer would benefit from using an organizationally vetted Certificate, in instances where it is important to display the company name within the Certificate and profile page and to assert to customers that the company behind the website has been vetted.

  • A customer would appreciate the increase in warranty offered through the Certificate provider (ExtendedSSL comes with a $1.5 million underwritten warranty).

  • A customer would benefit from the increased sales of the website visitor seeing and trusting the Green Address Bar.

OrganizationSSL > ExtendedSSL

  • A customer would appreciate the increase in warranty offered through the Certificate provider (ExtendedSSL comes with a $1.5 million underwritten warranty).

  • A customer would benefit from the increased sales of the website visitor seeing and trusting the Green Address Bar.

AlphaSSL Certificate Upsell Paths

AlphaSSL > DomainSSL

  • A customer would benefit from the enhanced credibility of displaying the GlobalSign brand, such as a reduction in shopping cart abandonment, higher click-through conversions or other metrics.

AlphaSSL > OrganizationSSL

  • A customer would benefit from the enhanced credibility of displaying the GlobalSign brand, such as a reduction in shopping cart abandonment, higher click-through conversions or other metrics.

  • A customer would benefit from using an organizationally vetted Certificate, in instances where it is important to display the company name within the Certificate and profile page and to assert to customers that the company behind the website has been vetted.

  • A customer would appreciate the increase in warranty offered through the Certificate provider (OrganizationSSL comes with a $1.25 million warranty).

AlphaSSL > ExtendedSSL

  • A customer would benefit from the enhanced credibility of displaying the GlobalSign brand, such as a reduction in shopping cart abandonment, higher click-through conversions or other metrics.

  • A customer would benefit from using an organizationally vetted Certificate, in instances where it is important to display the company name within the Certificate and profile page and to assert to customers that the company behind the website has been vetted.

  • A customer would appreciate the increase in warranty offered through the Certificate provider (ExtendedSSL comes with a $1.5 million underwritten warranty).

  • A customer would benefit from the increased sales of the website visitor seeing and trusting the Green Address Bar.