The practices, campaigns and creatives available here are real life resources that have proven to be successful by GlobalSign and other partners. Keep checking back here as we are constantly loading this section with innovative and easy to deploy campaigns to keep your SSL sales building.
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MARKET
Effective Marketing & Professional Sales Techniques
Now that you have learned about the GlobalSign SSL product range, the benefits working with GlobalSign provides and have integrated SSL into your website, it’s time to market and sell.
Upselling Opportunities
Upselling provides a twofold benefit – the customer receives the most suitable product for their budget / requirements and the Partner receives the increased revenue. As per our article on where to bundle which SSL products, it’s always worth remembering when and how to upsell:
GlobalSign SSL Certificate Upsell Paths
DomainSSL > OrganizationSSL:
- A customer would benefit from using an organizationally vetted Certificate, in instances where it is important to display the company name within the Certificate and profile page and to assert to customers that the company behind the website has been vetted
- A customer would appreciate the increase in warranty associated offered through the Certificate provider (OrganizationSSL comes with a $100,000 warranty)
DomainSSL > ExtendedSSL
- A customer would benefit from using an organizationally vetted Certificate, in instances where it is important to display the company name within the Certificate and profile page and to assert to customers that the company behind the website has been vetted
- A customer would appreciate the increase in warranty associated offered through the Certificate provider (ExtendedSSL comes with a $250,000 underwritten warranty)
- A customer would benefit from the increased sales of the website visitor seeing and trusting the Green Address Bar
OrganizationSSL > ExtendedSSL
- A customer would appreciate the increase in warranty associated offered through the Certificate provider (ExtendedSSL comes with a $250,000 underwritten warranty)
- A customer would benefit from the increased sales of the website visitor seeing and trusting the Green Address Bar
AlphaSSL Certificate Upsell Paths
AlphaSSL > DomainSSL
- A customer would benefit from the enhanced credibility of displaying the more credible GlobalSign brand, such as a reduction in shopping cart abandonment, higher click through conversions or other metrics
- A customer, especially one involved in international trade, would benefit from guaranteed minimum 128 bit to 256 bit SSL encryption through Server Gated Cryptography (SGC)
- A customer would appreciate the increase in warranty associated offered through the Certificate provider
AlphaSSL > OrganizationSSL
- A customer would benefit from the enhanced credibility of displaying the more credible GlobalSign brand, such as a reduction in shopping cart abandonment, higher click through conversions or other metrics
- A customer, especially one involved in international trade, would benefit from guaranteed minimum 128 bit to 256 bit SSL encryption through Server Gated Cryptography (SGC)
- A customer would benefit from using an organizationally vetted Certificate, in instances where it is important to display the company name within the Certificate and profile page and to assert to customers that the company behind the website has been vetted
- A customer would appreciate the increase in warranty associated offered through the Certificate provider (OrganizationSSL comes with a $100,000 warranty)
AlphaSSL > ExtendedSSL
- A customer would benefit from the enhanced credibility of displaying the more credible GlobalSign brand, such as a reduction in shopping cart abandonment, higher click through conversions or other metrics
- A customer, especially one involved in international trade, would benefit from guaranteed minimum 128 bit to 256 bit SSL encryption through Server Gated Cryptography (SGC)
- A customer would benefit from using an organizationally vetted Certificate, in instances where it is important to display the company name within the Certificate and profile page and to assert to customers that the company behind the website has been vetted
- A customer would appreciate the increase in warranty associated offered through the Certificate provider (ExtendedSSL comes with a $250,000 underwritten warranty)
- A customer would benefit from the increased sales of the website visitor seeing and trusting the Green Address Bar
Further Marketing Resources:
SSL Lead Generation Techniques
Get new customers and market to existing customers by following some basic, but highly effective lead gen rules.
Setting Default Validity Periods and Ensuring High Renewal Rates
Basic information on setting default validity periods and a solid renewal strategy in order to maximize revenue and minimise losses to the competition.
Upselling Paths & Techniques
Ensure the customer receives the most suitable product for their budget / requirements and the Partner receives the increased revenue.
Canned Email & Print Campaigns
Review canned email and print campaigns executed by GlobalSign to promote SSL in seasonal or topical ways.
Website Banners
Banner adverts are designed to maximize presence by employing images and animations, attracting more click through from your web site traffic. We provide a range of different shape and sized banners to suite all websites.
