The practices, campaigns and creatives available here are real life resources that have proven to be successful by GlobalSign and other partners. Keep checking back here as we are constantly loading this section with innovative and easy to deploy campaigns to keep your SSL sales building.
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MARKET
Effective Marketing & Professional Sales Techniques
Now that you have learned about the GlobalSign SSL product range, the benefits working with GlobalSign provides and have integrated SSL into your website, it’s time to market and sell.
Setting Default Validity Periods & Planning for Renewals
Default Validity Periods
GlobalSign recommends you try and default customers to buying Certificates with 2 or more year validity periods. As well as the commercial benefits for your organization, the customer benefits from:
- Reduction in the number of annual renewals, reducing the risk of forgetting to renew
- Reduction in the man-hour costs of renewing annually
- Multi-year pricing (assuming you offer this to customers)
Planning for Renewals
We all know that customer acquisition is far more expensive than customer retention. A good renewal policy is therefore essential. You can use your GCC account to send email renewal reminders starting at 90 days to customers (90, 45, 30, 21, 14, 7, 0, -7 and -14). You may wish to send your own reminders for further flexibility.
Stay on top of renewals by exporting Renewal Reports from your GCC account. However you reach out to your customers, whether by email, snail mail, telephone or text, be sure they are aware of the upcoming renewals and most importantly ensure they know how to renew. If you are unsure how best to integrate a Renewal Process into your standard workflow contact your Account Manager for advice and resources.
Further Marketing Resources:
SSL Lead Generation Techniques
Get new customers and market to existing customers by following some basic, but highly effective lead gen rules.
Setting Default Validity Periods and Ensuring High Renewal Rates
Basic information on setting default validity periods and a solid renewal strategy in order to maximize revenue and minimise losses to the competition.
Upselling Paths & Techniques
Ensure the customer receives the most suitable product for their budget / requirements and the Partner receives the increased revenue.
Canned Email & Print Campaigns
Review canned email and print campaigns executed by GlobalSign to promote SSL in seasonal or topical ways.
Website Banners
Banner adverts are designed to maximize presence by employing images and animations, attracting more click through from your web site traffic. We provide a range of different shape and sized banners to suite all websites.
