The practices, campaigns and creatives available here are real life resources that have proven to be successful by GlobalSign and other partners. Keep checking back here as we are constantly loading this section with innovative and easy to deploy campaigns to keep your SSL sales building.
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MARKET
Effective Marketing & Professional Sales Techniques
Now that you have learned about the GlobalSign SSL product range, the benefits working with GlobalSign provides and have integrated SSL into your website, it’s time to market and sell.
Canned Email & Print Campaigns
1. Introducing the GlobalSign SSL Product Range
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Outline: Introduce your partnership with GlobalSign for SSL. Outline the need for SSL security, how partnering with GlobalSign benefits your customers and detail the differences between the various SSL products. |
2. Where to use SSL
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Outline: Make sure your customers are aware on where to use SSL. It is not just for securing transactions, this email template is educational and ensures customers fully understand what should be secured and when. |
3. Make sure you display the Site Seal
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Outline: SSL Secure Site Seals are a sign of trust on the Internet. All customers should display the GlobalSign or AlphaSSL site seal to benefit from increased conversion rates and more credible positioning. |
Further Marketing Resources:
SSL Lead Generation Techniques
Get new customers and market to existing customers by following some basic, but highly effective lead gen rules.
Setting Default Validity Periods and Ensuring High Renewal Rates
Basic information on setting default validity periods and a solid renewal strategy in order to maximize revenue and minimise losses to the competition.
Upselling Paths & Techniques
Ensure the customer receives the most suitable product for their budget / requirements and the Partner receives the increased revenue.
Canned Email & Print Campaigns
Review canned email and print campaigns executed by GlobalSign to promote SSL in seasonal or topical ways.
Website Banners
Banner adverts are designed to maximize presence by employing images and animations, attracting more click through from your web site traffic. We provide a range of different shape and sized banners to suite all websites.
